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Halloween is just around the corner, and that means one thing: an onslaught of spooky-themed snacks and treats lining the store shelves. While indulging in Halloween goodies is all fun, it's essential to be mindful of food marketing tricks designed to deceive. In this newsletter, we'll explore how to navigate the Halloween treat aisle with a critical eye so you can enjoy the holiday without falling for marketing gimmicks.


-Stephanie

How to Outsmart Marketing Tricks on Halloween Treats


Treats labeled gluten-free: Unless it has wheat, barley, or rye, it will already be gluten-free. Just because it's labeled gluten-free doesn't mean it's a healthy alternative. According to FDA rules, any food product with less than 20 parts per million (ppm) of gluten may be labeled "gluten-free," even if it is naturally free of gluten. However, many holiday treats are made from sugar, corn syrup, and artificial colors, which are naturally gluten-free. Don't be tricked that the candy corn labeled 'gluten-free' will be a healthier alternative than the candy corn not labeled 'gluten-free.' Calorie for calorie, both versions of candy corn are the same. Therefore, if candy corn is the treat you want to enjoy, do so in moderation.

Treats labeled fat-free: Foods made primarily from sugar and corn syrup will be fat-free because sugar and corn syrup are naturally fat-free. However, all forms of sugar still provide calories per gram. Therefore, a serving of jelly beans will be fat-free; however, it offers 27 grams of sugar. According to the American Heart Association (AHA), the maximum amount of added sugars you should eat in a day are:

Men: 150 calories per day (37.5 grams or 9 tsp)

Women: 100 calories per day (25 grams or 6 tsp)

Bottom line: Don't be fooled by the trick that "fat-free" candy is a healthy alternative.

Treats labeled all-natural or made with "raw sugar": Foods may be labeled using natural sugar, raw sugar, date sugar, rice syrup, and agave as healthier alternatives. These ingredients are another name and version of sugar. They still provide four calories per gram, and your body will process them as sugar. Overconsumption of any form of sugar, whether it is agave, honey, date sugar, cane sugar, or table sugar, will still provide excess calories. Calories not used by the body for energy will cause weight gain. Make an informed decision about the treats you enjoy. Slow down and savor your treats!

Treats labeled sugar-free: Sugar-free candy does not mean it is "free" food to eat in unlimited quantities. It's quite the opposite, as sugar-free candies are made with sugar alcohol. While they're known to be safe for consumers, sugar alcohols usually have a few side effects, including an upset stomach caused by their laxative effect (yes, you know what that means!). Sugar-free candy still contains calories, and the amount consumed matters. Overindulging in sugar-free candy will result in excess calorie intake and GI distress. If you choose sugar-free candy, follow the same guidelines with traditional treats and eat in moderation.

Halloween is a time for treats and fun, but it doesn't mean you must fall for food marketing tricks. You can enjoy the holiday by reading labels, avoiding oversized portions, and staying mindful of health claims while making healthier choices.
Your Healthy Halloween Game Plan


With some planning and creativity, you can have a Halloween filled with delicious and nutritious treats.

  1. Eat a nutritious meal before trick-or-treating. It's no trick that you tend to eat less if your belly is full. Serve your kid's dinner, such as the Better-For-You-Crunchwrap (recipe included below), before heading out the door. If they do not want a full meal, try a mini-meal, such as yogurt with nuts and fresh fruit or fruit and cheese. The goal is to avoid sending kids (and yourself) out the door hungry!

  2. Increase physical activity. Prepare some active, fun games before indulging in treats. These will encourage your kids to get up and move. They will enjoy fun games like jump rope, hacky sack, and bouncy balls. Find ways to keep yourself and your kids physically active for a healthy Halloween!

  3. Plan your Halloween treats instead of making impulsive decisions. With some forethought and preparation, you can avoid spontaneous purchases influenced by clever marketing.

  4. Opt for healthier alternatives. Consider offering more nutritious Halloween treats to trick-or-treaters, like mini bags of popcorn, dried fruit, or nuts. You can also find dark chocolate versions of many candies containing less sugar and more antioxidants.

  5. Teach kids about marketing tricks. If you have children, educate them about food marketing. Teach them to be discerning consumers and explain the difference between clever packaging and healthy choices.


Enjoy this holiday, but do so by making informed and educated decisions. Don't let clever marketing and fancy food packaging trick you into thinking candy is healthy. Candy is candy, practice eating in moderation and savoring the moments.
Featured Recipe
Better-For-You-Crunchwrap


Recipe by: Pulses.org

Ingredients

  • 1 tbsp avocado oil or preferred oil

  • ½ diced yellow onion

  • 1 tsp chili powder

  • 1 tsp ground cumin

  • 1 tsp dried oregano

  • 2 cups cooked black beans

  • 1 ½ cups shredded jack cheese

  • 1 ½ cups roasted butternut squash or veggie of choice

  • 1 deseeded and finely diced jalapeno

  • 1 sliced avocado

  • 4 large plant-powered protein tortillas (at least 10 inches in diameter)

  • 4 tostada shells


Instructions



  1. Heat oil in a non-stick skillet and saute onions until translucent. Add spices to coat and gently stir in black beans. Cook until warmed through and remove from heat.

  2. To assemble crunchwrap, divide filling ingredients among 4 wraps in layers to the middle of each tortilla, leaving about 2 inches around the edges.

  3. Begin with shredded cheese, then add one even layer of roasted squash. Next, add a healthy scoop of bean and onion mixture—top beans with sliced avocado and a sprinkling of diced jalapeno.

  4. Place a tostada shell over the top of all ingredients. Add another light sprinkling of cheese to the top of the shell. *This will help seal your wrap while cooking.

  5. To fold crunchwrap; start by folding the tortilla in towards the center ingredients in sections. Work your way around until a six-sided hexagon-like shape is created.

  6. Place seam-side down in a heated non-stick skillet and cook on both sides until golden brown and the cheese is melted.

  7. Let cool slightly before serving. If desired, serve with sour cream, salsa, and cilantro. Enjoy!


Serves 4
Be Inspired

About SO Nutrition
Stephanie Leipprandt Ouellette, MBA, RDN, LD

 

Stephanie has been working in the field of nutrition and dietetics since 1995. She earned a Bachelor of Science degree in Dietetics from Michigan State University, completed an Approved Pre-Professional Practice Program at Western Michigan University and earned a Master of Business Administration from Baker College.  She’s been a Registered Dietitian Nutritionist since 1996 and licensed in Texas since 2007.  In 2008, Stephanie earned her certification in Childhood and Adolescent Weight Management. 

  

Stephanie has extensive clinical & managerial experience, both in corporate settings and in the community.  Now she wants to share her knowledge with you, because most (if not all) nutritional habits begin at home. 

Stephanie and her family reside in Katy, Texas


 

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